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| This is the 'Shelter 9million voices' awareness video. I have chosen this one as similar to the diabetes and CRY they don't include actors. Within this video, they use fast cuts between one statistic to the next, this can imply that they are trying to symbolise how fast homeless issues are growing within the UK. The use of background colour within the video suggests a naturalistic approach to the topic which can symbolise the importance of the video and that it may be sensitive for some individuals. |
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| I have included the Cardiac Risk in the Young's awareness video. They have included facts and statistics which emotionally affects individuals reading/ watching this as they become so informed by what is being said. This video doesn't include any well known music which people can refer and associate to however they regularly use diegetic sound throughout, such as the heartbeat. This can represent the naturalistic view of the video, keeping it plain and getting to the point. |
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| This is the diabetes awareness campaign video. This is an awareness video which decided to take a different approach. The use of the illustrations makes it engaging to a wider range of audiences. The video is an easy way to educate yourself of the risks of diabetes and how the condition itself is created and managed by individuals. It highlights the symptoms of the condition which individuals can refer to if in in doubt. This video in specific has not included any factors of humour, this can relate to the more educational use of the video and not meant to be used in an entertaining yet educational way. |
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| This is the British Heart Foundation's awareness video. Techniques such as Mise en scene adds to the narrative of the video. The producers of the video included factors of humour throughout to allow them to maintain the attention of the audience. The choice of the well known song in the background enables the video to be easily remembered by the audience, this is a significant factor as the three individuals throughout the video are teaching the audience the key signs of a cardiac arrest. |
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| The screenshot above is from the awareness video of the charity MIND. Throughout the awareness video the technique of synthetic personalisation has been used. This is reinforced through the use of extreme close ups. This technique has been used as it allows the audience to feel like the video is directed at them, they are being told someone's story in hop that they understand that it is nothing to be ashamed off. The use of hashtag throughout the video (#inourownwords) is an engaging way to communicate with the audience. The Mise en scene of the video is seen to be very basic, this shows that the charity is wanting it to focus its awareness video on the topic and nothing else. How will i use this research in my video? I have chosen to go for a more informal tone. I have decided to create a video which will be more informative to the audience than entertaining or emotive. I wont be including the interviews but using them as examples of personal experiences and what they think people need to know about the condition. It is clear that the condition is rare however, can be alarming and sensitive to the audience. My aim is to communicate the facts in a correct manor and not create any alarming news to everyone. |
